Defining Your Employer Brand

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Being a world-class company means clearly defining your employer brand. Employee branding is the opinion people formulate of what it's like to work in your organization. Partnering with pH Creative to articulate that employee experience can attract new talent and re-recruit existing employees. People are the only competitive advantage left in business.

Too many businesses and organizations spend time planning and not enough in action, especially in times of emergency. José Andrés, world-famous chef and founder of the nonprofit World Central Kitchen, proves the value of fast action through his work, including his recent time in Ukraine serving over 150 million meals. José thinks businesses should flatten their power structure and treat food as a national security issue, even in places like the U.S.

Read a transcript of this interview at: mastersofscale.com

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