Persuasion Principles - Business Application

Use exclusive information to persuade. Influence and rivet key players attention by saying, for example, just got this information today, it won't be distributed until next week. When they were told they were the first ones to have that information, their orders jump by 600% because the information was scarce. So pick two of these principles and instead of taking your typical brute force approach, try to weave these two principles into your persuasion play.