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Deal Origination from a PE Investor's Perspective

M&A Science

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Brand Building in Private Equity

"There's only so many ways to tell the private equity story," says John MacIntosh. "You want to figure out how you can build one brand and everybody's singing off the same sheet music" The other piece of advice I would give is go out and actively try to listen to a bunch of other people in private equity who have been successful, he adds.

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