SaaStr 658: SaaStr CRO Confidential: Omni Founder Colin Zima on the Power of Leveraging Your Network for Sales and Recruiting
The Official SaaStr Podcast: SaaS | Founders | Investors
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The Importance of Outbound Marketing
Omni was in a sort of like closed beta, but we were outbounding to companies that we wanted to put on the product. Rex didn't have a website. Everybody's LinkedIn said stealth. And so you can imagine if you're like a startup and you receive an email from this company that people don't even have a LinkedIn up that they work at the company and the company doesn't even has a website. You can imagine your like probability of replying to this company and giving them all your sensitive financial information. Colin: There's no bigger proponent of outbound than me. I'm like constantly preaching it, whether it be through posts or founders that I meet with.
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