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17min chapter
492: The Future of AI and Personalization with David C. Edelman, HBS Lecturer and Former Fortune 50 CMO
The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving
The Evolution of Personalization Through AI
This chapter explores the extensive career of a personalization expert, tracing their journey over three decades and discussing the evolution of marketing strategies influenced by technology and data accessibility. Special emphasis is placed on the role of AI in enhancing customer experiences, using case studies like Starbucks to illustrate effective personalization techniques. The conversation highlights the importance of continuous experimentation and strategic application of AI in driving competitive advantage and optimizing user interactions.
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Discover
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