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S1E6 - Moonshot Marketing and how to place bets

Growth Vault

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Apple's Killer Product Launch Game

I still am very, I don't know, not bearish, but kind of middle of the road on wearables ever being a thing. The Google Glasses flop, Snap Shades or whatever, which was really well done flop. Apple's form factor is beautiful, but it's definitely the most robust out of the three. Do you think keynotes are dead? Like Apple slayed this. Everything was an 11.

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