If you're a going concern if you're a big organization with a traditional model. Nike set up a small team of experienced people in the organization and gave them some flexibility kind of like entrepreneurs inside the organization to explore subscription. They came up with what I would call a forever promise which was as long as you have children. So it's a move away from product centric to one that’s more about that customer journey and tinker with it until you get it right.
Subscriptions aren’t new – the business model dates back to trade guilds in the 12th century. But Robbie Kellman Baxter, an expert on the business of subscriptions, says with new billing platforms, remote customer support, and digital services, it’s worth considering how to make subscription business models work for your company.