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Maximizing DTC Profits through Strategic Vendor Negotiations
This chapter explores various strategies for increasing profits in direct-to-consumer businesses by negotiating with shipping carriers and vendors. The speakers highlight the importance of leveraging relationships with vendors to reduce lead times and unit costs, as well as the effectiveness of negotiating with shipping carriers to achieve cost savings on shipping expenses. They emphasize the value of adopting a proactive and collaborative approach in negotiations to optimize direct-to-consumer profits.