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36 | Nail Your Sales Call With Five Steps

The Obvious Choice

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The More You Talk, the Worse You Do, You're Welcome

A good sales call is going to take anywhere from 40 to 60 minutes. The five parts are as follows: connect, set the agenda, discover their pain and aspirations, qualify them, present a custom tailored solution; then price presentation objection handling. "The more you talk, the worse you're going to do," he says.

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