13min chapter

My First Million cover image

Business Brainstorm: AG1 For Dogs, Sexy Sweaty Startups & Luxury Newsletters

My First Million

CHAPTER

Making Boring Businesses Cool

Discussion on the trend of making mundane businesses feel like indie bands, with examples such as Pink's and Dollar Shave Club. Talks about the rise of direct-to-consumer (DTC) brands and the shift to retro and indie band-inspired branding for businesses like window washing and trash haul removal.

00:00

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