Building an Authentic Enterprise Brand

Camille Ricketts is CMO at Notion. In this episode we’re talking about how Notion built a multi-billion dollar brand by humanizing enterprise marketing. Camille was the first marketing hire at Notion and she explains how B2B SaaS enterprise marketing doesn’t need to be stiff, boring, and overly-formal but just real, authentic, and human. This approach has helped Notion build a brand valued at over 2 billion dollars with a team of less than 10 marketers within a 50-person company. In this episode, we discuss: - How Notion segments its customer base - How they do enterprise marketing and the shift they’re driving towards the consumerization of the enterprise - Notion’s approach to brand building, storytelling & crafting their brand voice - The tactics & channels that are working for Notion's marketing team today - How Notion's marketing team measures success Links Notion >> https://www.notion.so/ Obviously Awesome by April Dunford >> https://www.goodreads.com/en/book/show/45166937-obviously-awesome The Culture Code by Daniel Coyle >> https://www.goodreads.com/book/show/33517721-the-culture-code Hiten Shah's Product Habits >> https://producthabits.com/blog/ Figma >> https://www.figma.com/ --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward