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Roti ✓ Kapda ✓ Makaan? Should young Indians still believe in the home ownership dream?

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Shifting Habitats: The Trend of Reverse Migration in India

This chapter delves into the phenomenon of reverse migration in India, accelerated by the pandemic as individuals flee urban centers for smaller towns and rural locales. It examines the factors behind this trend, including housing affordability and remote work flexibility, as well as the response of brands to this emerging demographic shift.

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