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9min chapter
Only Pro Marketers Use These Untapped Marketing Channels
Marketing Against The Grain
Exploring Untapped Marketing Channels
Discover how advertising on platforms like ride-hailing apps and over the top television can be effective in reaching target audiences. Learn about the benefits of point of attention advertising, diversifying marketing strategies, and engaging in cross-share advertising for B2B brands. The chapter also discusses the importance of being a first mover in new advertising channels to benefit from lower prices and less competition.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode