463: Redefining What It Means to Sell with Colin Coggins and Garrett Brown
Read to Lead Podcast
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Transformational Versus Transactional Experiences
Many sellers, especially young ones, that they think very transactionally about selling. "Every single great seller" we talked to were thinking transformationally, not transactionally. Adding value is completely different than being valuable. Being valuable is making everyone around you better.
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