A man who has closed over $2Bn in sales deals Zoltan Vardy on sales fundamentals for startups, how to define your value proposition, selling to corporate clients & hiring sales execs. Ep 121
The Pursuit of Scrappiness
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How to Sell to Corporations
Sale to corporates is a clash of mindsets. You can sell to the companies, you just have to do a couple of things differently. There's actually a category of corporates that are better partners for startups. Elephants are the big lumbering companies I don't know if you've heard this metaphor before but they take a long time to make a decision and build credibility as a result. Third tier: The challengers in any industry or vertical? They're motivated by the fact that they need to overcome the market leaders.
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