This week, we're talking about keyword research for your brand if you're a consultant or a coach. How do you build your brand for your coaching business and for your consulting business? The first place that we're going to start is talking about keywords. Keywords are critical, especially for new coaches and consultants out there.

Keywords are critical for identifying your niche in the market, for identifying what you want to do to own your space, and to be found as a coach in your market.

HIGHLIGHTS:

- Understand the importance of correct keywords

- Learn about unbranded vs branded keywords

- Discover the best tools for keyword research

QUOTES:

"Keywords are critical for identifying your niche in the market."

"People are trying to figure out and learn something within some specific category. It's not some kind of variety show you're going on or that you're creating."