Niching Down (But Not the Way You Think) w/ Mike & Gaby Grinberg
Agency Life
The Hardest Part of Agency Life
Mike and Gabby, what do you think is the hardest part of agency life? And then Mike will get both of those from you. Hardest part is people, best part is people. That's 100% the biggest one we ever made. In this case, I'm not going to disagree with you. The very first person we hired. We met her for lunch,I believe, for 30 minutes, maybe an hour, gave her a laptop and said, all right, you're onboarded. Here we go. So don't do that. But it's a true story. For those just listening to the audio, as soon as Mike said that Gabby covered her face just
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