3min chapter

Decoder with Nilay Patel cover image

Evil Geniuses' CEO Nicole LaPointe Jameson on how to run an esports company

Decoder with Nilay Patel

CHAPTER

The Future of Sports Franchises

Franchising is interesting to us because it gives a revenue share. We get a part of broad rights, an revenue part of league sponsorship rights and revenue. As well as them, we can sell our own direct sponsorships against it too. So this kind of, that's here's the next big difference with a traditional sports team, you own the lakers, you be great werl i wish everybody put yourself in the headspace....

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