SaaStr 670: CRO Confidential: Why The First Rule You Know About Building Software is Wrong. Rippling CEO Parker Conrad's Theory of the Compound Startup. Hosted by Sam Blond, Partner at Founders Fund
The Official SaaStr Podcast: SaaS | Founders | Investors
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How to Launch a Product Successfully
I generally think that product launches are something that we're like not very good at. What I think has gone well for us with launches is focusing on what comes after the launch and just sort of like getting through the launch. In a lot of cases this is about building standalone sales organizations. And then the third that's really interesting is we have an in-house system that is effectively like an ad system that we use internally.
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