
S7 E3: Lucy Mountain on Diet culture and the highs and lows of being a person online
The Food Medic
00:00
The Transformation of Knobs Guide and How It's Different From Other Fitness Apps
I saw a space where what was noticing in the industry was there was no real fitness app for people that wanted to reject diet culture. What I wanted to do was basically bridge the gap of science-based training programs that train the whole body not just the glutes. So then we started selling this was 2018 we started selling workout plans via like a third party app and we literally it's those with my old partner business partner and romantic partnerWe built these programs and we started selling them and we had no idea how many people would buy it. On the first day we launched the first knobs guide we got a thousand sales in that evening and we were like we couldn't believe it
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.