The Importance of Integrating Vertical and Horizontal Software

There are absolutely cases where it makes sense to buy a limited CRM product that's tightly integrated with your vertical solution is sometimes a good choice. In other cases, it's better to have sort of the horizontal platform even if you're using a vertical software for the rest of your business right. I've seen it cut both ways which is and I think it comes down to how tightly integrated how closed loop your platform needs to be and how good those tangential pieces areright. What's really interesting that I'd love to hear Ryan comment on is let's look at those companies that take a cross section of horizontal and vertical. You know very much under the vertical premise I think the concept is