17min chapter

Head Heart & Boots cover image

Ep 153 - "Cleaning First, With Dan Claps and John Ortega"

Head Heart & Boots

CHAPTER

Navigating Marketing in the Cleaning Industry

This chapter explores the intricacies of marketing within the cleaning and restoration industry, focusing on lead generation through effective digital strategies like SEO. It emphasizes the importance of treating marketing costs as fixed expenses, using data-driven decision-making, and adopting a student mindset for new entrepreneurs. The discussion also addresses the mental shifts required for franchise owners, the accountability needed for business success, and the challenges newcomers may face in this competitive landscape.

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