The Wall of Failureisms

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Everett hopes to elevate Kickstarter from a crowdfunding platform to a powerful cultural hub and tastemaker. Aparna Saren, CMO of business cards and payments for Capital One talks about an actual wall they once had in her office,. Airing your team's failureisms in a public place could be demoralizing. But what Aparna's describing actually had the opposite effect.

To breathe fresh life into an established platform, Kickstarter’s new 33-year-old CEO Everette Taylor is shaking things up – and he’s unapologetic if it makes people uncomfortable. From bold new product lines to bold statements, Taylor is working to kickstart Kickstarter’s existing community while aggressively pursuing new users. Marketing is product and product is marketing, he says. “I want to build a juggernaut.”

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