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Rapid Response: Kickstart your users from passive to passionate, w/Kickstarter’s Everette Taylor
Masters of Scale
The Wall of Failureisms
Everett hopes to elevate Kickstarter from a crowdfunding platform to a powerful cultural hub and tastemaker. Aparna Saren, CMO of business cards and payments for Capital One talks about an actual wall they once had in her office,. Airing your team's failureisms in a public place could be demoralizing. But what Aparna's describing actually had the opposite effect.
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