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Podcast: Don’t Worry About Being Cool with Petra Wille

The Product Experience

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The Importance of Listening to Your Customer

In your experience, what kind of transformation have you had with the teams that you're working with when you've kind of encouraged them to drop the institutional ego and really try to think about this upgrading the user instead? Actually, it depends. The institutional ego comes in so many levels. It can be like something like, yeah, woven into the fabric of the company somehow and then it's really hard to get rid ofIt. And then sometimes it'sreally hard for the teams to drop institutional ego at their end. But in general, it's rather relieving for them, I would say, because it's a bit of this don't over engineer things. Just yeah, you're such

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