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The Mimetic Theory of Desire
Everything we want is imitation of other people's wants. We're constantly imitating others, and not just others, but others we're exposed to. So there's these little local pockets, however defined local, of people imitating each other. And one that's super empowering because then you can pick which group you can join. Like what do you want to imitate? It's the old like, whoever your friends are, that's what your life is going to be like.