How to Be a Successful VOC UXR Workstream Implementer

Mandy Amimani shares her advice for UX researchers who have tried to implement a VOC program and weren't successful. She says you really have to build credibility in your brand but also ask for a seat at the table so I'm very forthright and I ask to be in meetings that others do not think I need to be end. Be patient don't give up if you've tried to create a work stream of VOC UXR work stream in the past pleaseDon't give up find allies create a community within your organization and slowly grow that community.