In this episode Sal, Adam & Justin speak with friend Layne Norton.

• If you do things the RIGHT way, you’ll have a longer-lasting business. (2:03)

• Change your hypothesis to fit the data. (7:18)

• Be excited about being wrong. (13:21)

• Why does the calories in vs. calories out debate keep raging? (17:24)

• PSA for coaches and trainers. (37:11)

• Has his position on artificial sweeteners changed at all? (40:08)

• The value of tracking. (54:37)

• The biggest impact on your health and longevity. (59:39)

• The alarming new messaging on health & fitness. (1:09:44)

• Putting limits on social media. (1:24:29)

• The controversy around erythritol. (1:28:00)

• Acute vs. Chronic. (1:34:57)

• Intermittent fasting and muscle loss. (1:37:58)

• The crux of the insulin theory of fat loss model. (1:47:44)

• His take on semaglutide hype. (2:01:00)

• How planning has killed more dreams than failure ever could. (2:06:32)

• True confidence is being able to wade into uncertainty. (2:12:09)

• Be ‘the’ example for your children. (2:15:26)

• You cannot do without doing. (2:19:47)