095 - The Backfire Effect - Part Three
You Are Not So Smart
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The Partisan Effects of a Virtual Primary Election
The subjects faced four candidates of their own party in a virtual primary election. They read as much or as little information about the candidates they had chosen while a timer counted down to the end of the campaign. The key was that after they had time to learn about the candidates, we interrupted them with phone calls from people who would vote for them if there were an election today.
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