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A Radical New Way to Negotiate with Barry Nalebuff

Out of the Comfort Zone

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You Want to Think Win-Win, Right?

Getting to yes always says think win-win. Right. But what you do that they don't do is tell me how to address the case where somebody else is not willing to think win-winning. Well, even if they are, it's how much I win versus you win. And so, until we've really figured out how we divide up that win-win solution, we aren't on a win-win path.

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