Understanding Your Audience with Rand Fishkin
Ahead of the Game
Navigating the Complexities of Word-of-Mouth Marketing
Exploring the significance of product features, user experience, and design in sparking word-of-mouth, while also discussing the impact of targeted marketing content. The chapter analyzes the practicality of text-based content in email inboxes and examines the functionalities of SparkToro and Answer the Public. It delves into leveraging data from LinkedIn for creating audience personas and addresses challenges in ranking well in search results due to domain authority and content quality.
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