AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
19min chapter
Understanding Your Audience with Rand Fishkin
Ahead of the Game
Navigating the Complexities of Word-of-Mouth Marketing
Exploring the significance of product features, user experience, and design in sparking word-of-mouth, while also discussing the impact of targeted marketing content. The chapter analyzes the practicality of text-based content in email inboxes and examines the functionalities of SparkToro and Answer the Public. It delves into leveraging data from LinkedIn for creating audience personas and addresses challenges in ranking well in search results due to domain authority and content quality.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode