The Importance of Monetization in Service Business

I think monetization has been, again, shifting the focus of how you consider monetization. And to me, it's kind of the monetization becomes we're saving those second visits. We're improving uptime for our customers, which improves our net promoter score. Happy customers spend more. Of course, we want to remove the volatility of a service business by getting as many of our customers onto a service contract as we can.