Interview: Todd Rogers, Harvard psychologist and author of Writing for Busy Readers, on the psychology of great copywriting
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.
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Designing for Readers: The Writer's Responsibility in Clarity and Navigation
This chapter explores the connection between design principles and effective writing, focusing on the writer's role in enhancing clarity and usability. It emphasizes structured writing techniques and research findings that show how thoughtful design can boost reader engagement.
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Transcript
