EP 12 - The Playbook To Scale High-Spending Ad Accounts, Unconventional Ways To Increase AOV, and More
Adspend with Ash Melwani and Rabah Rahil
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The Crave Campaign - The Building Block of a Really Profitable Campaign
When it works right, the crave campaign can actually be a really profitable campaign. And i don't think a lot of people realize that. The next structure we would have, we call it like the roaz roice. It usually starts at about 500 dollars, and it's got one adset, no targeting,. And in the builder campaign, we're then going to pull and add into that one ad set.
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