Sales Leadership & Management Show - For B2B Sales Leaders cover image

HOW TO EXECUTE A TOP DOWN EXECUTIVE SALE IN B2B ENTERPRISE

Sales Leadership & Management Show - For B2B Sales Leaders

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Building Value and Relationships in Sales

The chapter emphasizes the importance of adding value and building relationships in sales, highlighting the significance of selling exactly what the customer needs. It explores hiring and training sales representatives for a B2B enterprise sales team, focusing on the contrasting styles and strengths of team members Tex-Mex and SweaterVest. The narrative also discusses the challenges of scaling while maintaining an effective sales strategy in long-sale cycles.

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