Is Your Product Development Strategy Taking Directions From Customers?

We use full story to check the on the siht and play it back so we can see if there are any u i issues. We'll even get them around the office for drinks and chat to them and talk them through the whole process. So there's a lot of collaboration there to try and build the best possible product. That's fantastic, and giving that human exposure as well. It makes a huge amount of sense.