5min chapter

Marketing Against The Grain cover image

16 Years Of Marketing Lessons In 54 Minutes - ft. CMO Of Wix.com

Marketing Against The Grain

CHAPTER

Embracing Change in Marketing Strategies

This chapter explores the balance between holding strong opinions and remaining open to new ideas in marketing, highlighting the necessity of intellectual honesty and adaptability. It recounts a transformative meeting that illustrated the importance of collaborative dialogue and a culture of constructive criticism for fostering continuous self-improvement and innovation.

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