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Frontiers of Food Science: Do Sound and Color Affect Flavor?

Christopher Kimball’s Milk Street Radio

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The Importance of Sound of the Sea

"Who cares what goes on at the fancy restaurant? So too expensive, too difficult to get a table at. It's sort of curious, entertaining, but nothing more than that," he says. "So often what I've seen is that we come across some scientific insight in the lab and then it's passed on to food companies and chefs" He adds: 'When you find some of these illusions, you can illustrate to people how their mind is playing tricks on them in a way'

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