The industry is very clunky, and it's red tapy. And so the change might feel a little bit slower than it does in other industries. But as we move towards these models that change the incentives for physicians, we still need a framework to think about how do we get that good customer service? The spitality industry has figured this out already. Am they know how to treat people like people. They know how to provide human to human service - which is what health care still is.

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