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#30: The Underrated skill of Optimization, with Stephen Hauer

The Andrew Price Podcast

CHAPTER

What Makes Something Go Viral?

What makes something go viral is very, very hard to pick. And even a great idea can just be poorly executed on the day it goes viral. The pepsy ad that went vir all e for the wrong reasons? Two years ago, i vigduring the protest. I think they expected all these sales and thes back lashing as a pr nightmare. But i think, as you just kind of alluded to, it became a meam. It's like then pepsy was like actually seen at protests as a joke. People tried tok, stop thero but, like, they might have actually got a lot of free press.

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