The Andrew Price Podcast cover image

#30: The Underrated skill of Optimization, with Stephen Hauer

The Andrew Price Podcast

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What Makes Something Go Viral?

What makes something go viral is very, very hard to pick. And even a great idea can just be poorly executed on the day it goes viral. The pepsy ad that went vir all e for the wrong reasons? Two years ago, i vigduring the protest. I think they expected all these sales and thes back lashing as a pr nightmare. But i think, as you just kind of alluded to, it became a meam. It's like then pepsy was like actually seen at protests as a joke. People tried tok, stop thero but, like, they might have actually got a lot of free press.

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