068 | Felice Capasso | The Power of Liquid-driven Messaging | Sesto Senso Spirits Academy
The MAFFEO DRINKS Podcast
00:00
Understanding Flavor Perception in Beverages
This chapter explores the complexities of flavor perception in beverages, stressing the importance of clear communication around taste descriptors and consumer expectations. It highlights the necessity for education in the spirits industry, focusing on the value of certification and blind tastings to deepen understanding. The conversation further emphasizes effective branding strategies, advocating for accessibility in language and the promotion of unique product characteristics to foster consumer engagement.
Transcript
Play full episode
