

068 | Felice Capasso | The Power of Liquid-driven Messaging | Sesto Senso Spirits Academy
Jul 9, 2024
In this engaging conversation, Felice Capasso, Diageo WorldClass winner of Norway 2024 and WSET Spirits Educator, shares his journey in the industry. He emphasizes the power of storytelling and clear messaging in brand building. The duo explores how bartenders and brands can better collaborate and the balance between brand identity and creative freedom. Felice discusses the importance of education and transparent communication, advocating for authentic consumer experiences that enhance flavor perceptions and market positioning.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Cheers to Victory: Bartending Champions
02:07 • 5min
The Genesis of Brand and Liquid in the Spirits Industry
07:26 • 3min
Understanding Spirit Expressiveness
10:52 • 4min
The Essence of Liquid-Driven Messaging in Spirits
15:13 • 2min
Understanding Flavor Perception in Beverages
16:54 • 28min