The MAFFEO DRINKS Podcast

068 | Felice Capasso | The Power of Liquid-driven Messaging | Sesto Senso Spirits Academy

Jul 9, 2024
In this engaging conversation, Felice Capasso, Diageo WorldClass winner of Norway 2024 and WSET Spirits Educator, shares his journey in the industry. He emphasizes the power of storytelling and clear messaging in brand building. The duo explores how bartenders and brands can better collaborate and the balance between brand identity and creative freedom. Felice discusses the importance of education and transparent communication, advocating for authentic consumer experiences that enhance flavor perceptions and market positioning.
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