Sister Rivalry in Beauty Business

This chapter explores the competitive dynamics between Kim Kardashian's KKW Beauty and Kylie Jenner's Kylie Cosmetics, highlighting their differing strategies in the beauty industry. The discussion covers the evolution of these brands, shifts in consumer trust, and the influence of authenticity on marketing. Additionally, it examines the rising success of Rare Beauty and the challenges of navigating bold makeup trends with a light-hearted tone.