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Political Ads of the Year: Matthews & Rosenberg

The Herle Burly

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What's the Purpose of the Ad?

Dennis Kogan: I don't understand what that ad is meant to do. What's it meant to drive? You have for Trump, I guess. Is it about rehabilitating their own party? He says if you've watched the January 6th hearings themselves, the way they present the information and package all of it up is a compelling piece of political theater. And so I find it compelling because I find how they're customizing,. how they're packaging the message of those hearings, I find that compelling.

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