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Jordana Zeldin on the D.I.S.A.R.M. discovery agenda setting framework

Outbound Squad

CHAPTER

You Need to Control the Call as a Sales Person

All too often agendas are about either establishing dominance or just setting expectations. But i think there's an opportunity to also telegraph, like, how are we going to be together? What is this conversation going to feel like?" "The goal is to begin that process of disarmament, you know, as soon as you can," he says.

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