2min chapter

Marketing Against The Grain cover image

Airbnb Just Copied Apple’s Product Development Strategy... Here’s Why (#138)

Marketing Against The Grain

CHAPTER

The Evolution of Product Marketing and Product Management

In the evolution of growth, product managers have had to get much much better around how does this feature get traction. Most software companies long-term move to a consumption model right because then every new product or feature that you roll out has this very direct, contributable role to play in revenue retention and everything. Airbnb is essentially a consumption marketplace so I think for them this change makes all kinds of sense yeah.

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