How to Say You're Sorry

Susan mc carthy is the creator of a web site called sorry watch that analyzes apologies in news, culture and history. We'll hear her break down common apology tropes and give some notable examples. i talk to base camp cto david hein a myer hanson about a time when we had te very publicly good. And then we finish up with the story of two cousins who started a business to help companies apologize.

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