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Navigating the Smart University Landscape
This chapter explores the rise of smart universities through the integration of digital technologies, including predictive analytics and AI, in higher education. It critiques the motivations behind these technologies, which often prioritize administrative efficiency and financial pressures over student needs, and examines their impact on recruitment and mental health support. Furthermore, it highlights the potential for predictive models to reinforce biases and overlook essential social contexts, raising important questions about equity in education.