This chapter explores the significance of studying one's passions in college, highlighting how it enhances attention and engagement. It also discusses the flaws in the educational system and the need for more captivating courses. Additionally, it features several advertisements, including ones for United Healthcare, Nordstrom, Amazon Music, and a podcast called 'another bite'. Furthermore, two sponsors are mentioned, Solgar cellular nutrition, and 4K Weeks, which offers a personalized tool for visualizing and optimizing time.