S2E7: BCG-Style Case Walkthrough with Experienced Hire
Strategy Simplified
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The Two-Phase Authentication Problem
Jensen: I would love to look at the quantity of the product sold in the past 12 months and before that as well. A response rate of 2% to a direct marketing campaign of this type is considered super successful. Amazingly 8% of households who received this promotional email are taking advantage of the promotion and making a purchase within the first year. Jensen: We use two factor authentication, we use it because people often have seven different emails, but only one phone number. It's an easier way to make sure that they're not redeeming this coupon multiple times.
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