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Ep 275 Adii Pienaar - How a Simple Strategy Led to a 35% Higher Valuation for Conversio

Built to Sell Radio

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How Inar Takes a Business to Market

Bob Welling: We compile a one-pager anonymously that doesn't mention the company, just mentioned some kind of highlights. Then we also create a list probably I think about 150 potential acquires. And then the process kind of ran, we just started outreach doing our cold outreach saying, here's the company,. If you want more or sign the NDA, we will send you the Sim; and at the time that we started outreach, we get a bite from a company that ended up budding.

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